G Givenchy Spring Summer 2018

Spring 2018, G Givenchy explores the anatomy of classic male silhouettes through the lense of the natural occuring phenomenon, the mirage. Beyond the Mirage transforms the construction of luxury essentials through the lense of craft, sports, science and technology. A city dwellers escape to the outback, surviving nature and protecting you from the elements.

Utilitarian lightweight layering in monocramatic tones are juxtaposed with poisonous pops. Tradition construction techniques, and natural yarns are mixed to create an interesting juxtaposition with contemporary nylons, laser cut ventilations, slogan webbing tapes and climbing cords, along with sporadic graphic placements and digital distortions.

The 2018 Summer capsule explores the anatomy of iconic silhouettes through breathable hyperlight transparency with both fabrication and application mixing. A performance aesthetic that considers fabric structure, lightweight layering, breathablity and obssesive refined finishing with the greatest attention to detail and comfort. Printed organza with animal skin embroideries, embossing and burn out laser cut graphic applications are combined with natural yarns, lightweight ripstops and internal webbing harnesses. All of which are either packable or makes for a versatile layering system during the hot summer months.

Working within the boundaries of how product is worn everyday this product offering aligns itself against consumer reality and style choice.

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Discover the G Givenchy concept flagship store in Grand Gateway 66, Shanghai. Set in a 116 square meters space on the second floor, the new G Givenchy concept flagship store is the perfect interpretation of brand’s iconic elements.

The store design reflects G Givenchy brand DNA, which juxtaposes heritage with modern, digital with physical, fine materials with concrete flooring, and luxury with streetwear codes, creating the ideal backdrop for this collection.

It takes its inspiration from Givenchy heritage, reinterpreting the iconic black box concept in a minimal and modern way.

The G Givenchy concept flagship store displays a complete offer of men’s ready-to-wear, leather goods, shoes and accessories.