G givenchy spring summer 2015

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The G Givenchy diamond detail is used as a laser cut perforation throughout, with diamond structured open hole mesh panelling creating breathable sports inspired layers. Hybrid silhouettes in contrasting textured fabrics, embroidered, embossed, beaded and bonded create a cohesive story throughout with conflicting combinations that sit alongside colourful digital computer glitch prints.

Colour plays its role in dramatic bold usage. Alert Red, a primal colour that persists in many cultures to this day as the sacred colour of respect and as a tribute to the gods is juxtaposed against Cobalt Blue, the colour of divinity and historically used in ceramics as a luxurious agent and the colour of stability. These colours are alternated in prints and solids alongside the adopted subtle monochromatic tones that the house of Givenchy is renowned for.

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Spring summer 2015 advertising campaign