Long feted for its avant-garde spirit, the House of Givenchy breaks new ground once more with the creation of G Givenchy, a new contemporary menswear brand of designed essentials.

Building upon the codes that have come to define the House of Givenchy, G Givenchy’s style is more than classics with a twist; the signature aesthetic is one of beautifully constructed clothes for every day.

The designs are modern and youthful with a strong emphasis on subtle detailing and use of eclectic custom made materials in staple men’s silhouette.

Launching with a full collection of ready-to-wear and accessories, it is designed for the modern man with a global outlook. G Givenchy speaks to men who understand the essence of great design but still want their notions of contemporary menswear challenged.

G Givenchy can be found at exclusive retail outlets.