G Givenchy SS25
The SS25 collection has a good balance between commercial and commercial+. Color palette and graphic elements are CNY relevant yet commercial and has premium contemporary aesthetics. The capsule is clean and subtle in design, with minimal graphics while prioritizing logo driven elevated trim details. This approach aligns perfectly with the quiet luxury trend. SS25 is looking to be an Eco conscious collection yet having an artistic concept on graphics and executions. Eco trims and fabrications are widely applied across categories, with iconic multi-colors all-over print/ jacquard as the highlight of the capsule.
G Givenchy also remains committed to drive innovation where possible through sustainable, elevated, premium products.
CNY
To celebrate the arrival of the 'Year of the Snake," SS25 unveils the CNY SNAKE capsule, embracing the symbolism of wisdom, charm, elegance, and transformation associated with this Chinese Zodiac sign. The CNY capsule incorporates the concept of the snake’s intertwining rope-like form, the snake tongue, and the Hu Lu into a range of CNY trims and seasonal graphics, creating a harmonious fusion of cultural elements.The concept is reflected in the Hu Lu Infinity graphics and logos, and the Snake Hu Lu zip puller and Chevron Snake Skin Print leather patch. Gold and red accent colors are seamlessly integrated into the graphics and trims, adding a touch of luxury and a premium contemporary aesthetic to this exceptional festive capsule.
Comfort
Drawing inspiration from Hubert de Givenchy’s quote, “The easiest way to elegance is simplicity”. The second drop of the season introduces with SS25 COMFORT. This capsule is dedicated to comfort, focusing on soft-to-touch materials and showcasing a range of premium and elevated fabrications to deliver ultimate comfort and coziness look & feel.The capsule explores the perfect balance of softness and monochromatic gradients, presenting with a variety of premium fabrications like Moleskins, Flocking and more. Elsewhere accompanied by the tone-on-tone elevated trims and applications detail to demonstrate an effortless, endlessly wearable wardrobe, to emphasize simplicity as a pathway to elegance.
Harmony
In an era where sustainability and ethical practices are not just valued but expected. SS25 collection proudly present the HARMONY capsule – The eco conscious capsule draw inspiration from the concept of Symmetry, which embodies the idea of balanced proportions. It aligns with the Chinese philosophy of “He” “和” and core values of “Jie Ze Er Yu” “涸泽而渔”.Taking inspiration from the Chinese art culture of Ink Wash Art, where Symmetry and Balance are integral to the strokes and flow of brush techniques, the Harmony capsule showcases an artistic concept in its graphic and applications. In addition to the artistic elements, the capsule also introduces Eco trims and Eco fabrication, further emphasizing brands commitment to sustainability.
Awakening
SS25 unveils the final capsule with a vibrant and captivating collection “Awakening”, inspired by the Chinese mythology of “Erlang Shen二郎神” with an all-seeing third eye. This unique collection challenges our conventional perception and encourages individuals to explore beyond the boundaries of the material world, delving into a profound understanding of the self and the universe.The color palettes for this summer capsule are strong and vivid, bringing forth a sense of energy and joy. Prints and Trims all taking the inspirations from the mystique third eye and the vastness of the universe, adding sophistication to the overall aesthetic of the collection.