G Givenchy embraces our current search for authenticity, our relentless desire for new experiences, our inexhaustible need for complexity and intellectual stimulation, our ongoing search for new luxuries.
For Spring Summer 2016 G Givenchy explores the development of innovation on the basis of investigation from nature. Studying the structure and function of biological systems to create a model for the design and engineering of materials and garment construction. Biomimesis transforms the construction of luxury essentials through the lense of sports, science and technology.
EXPLORING THE ANATOMY OF TRADITIONAL SILHOUETTES THROUGH TECHNICAL CRAFTMANSHIP AND BIOMIMICRY, WORKING FROM THE INSIDE OUT, USING FABRICS WITH A CAPILLARY FUNCTION TO HELP WICK MOISTURE AWAY FROM THE SKINS SURFACE IN WARMER CLIMATES. WOVEN JACQUARDS WITH THREE DIMENTIONAL SURFACE INTEREST THAT CREATE SCULPTURAL DIMENTION AND OPTICAL DEPTH ARE FOUND IN MICRO ORGANIC PATTERNS THAT MIMIC AMPHIBIANS AND AQUATIC ANIMAL PRINTS. BIOMIMICRY AND ELEMENTS OF NATURE ARE ALSO EXPLORED THROUGH PRINT, JUXTAPOSED WITH ELEMENTS OF MICRO SCIENCE AND PETRI-LAB EXPLORATION, DETAILED AND PHOTOREALISTIC ORGANIC DIGITAL RENDERS ANALYSE THE SURFACE STRUCTURE OF BOTH ANIMALS AND LAB EXPERIMENTS UNDER A MICROSCOPE, SHOWING NATURAL CYMATICS AND DIAMOND VARIATIONS. THIS INSPIRATION CAN ALSO BE SEEN USED IN FLUID PATTERN EMBROIDERIES, HIGH BUILD PRINTS, AND COMPACT ENGINEERED KNITS HELPING TO CREATE A COHESIVE HYBRID OF SHILOUETTES AND COMBINATIONS.
The collections continues with a clean contemporary aesthetic in the true spirit of sport, delicate seam sealing and silicon print tapes create sleak looks, with innovative lasered ventilation and fabric zoning.
The spirit of sportswear can also be found in this seasons colour palette. The familiar G Givenchy tones of Burgundy, Navy and Black have been injected with youthful pop hues of salmon, light blue and white creating a hybrid injection of colour across the product offering.
Working within the boundaries of how product is worn everyday the product offering aligns itself against consumer reality and style choice. The goal of Biomimesis is progressive change, change that challenges our consumers values and studies in detail the product itself and the possible advancements.
A sophisticated consideration for the body in motion during warmer months.